What Do You Expect?

“The Reticular Activating System” is a part of your brain that filters out what you don’t think is relevant and filters in what you do think is relevant. When you are hungry, it is responsible for making you notice the different restaurants you pass on the road that usually don’t get a second glance.

Three Types of Customers (Market Thirds)

There are three types of customers we come across in the HVAC industry. Value based customers want a great product, cheap customers want whatever option is the cheapest, and undecided customers can go either way depending on what is important to them. The trick here is to influence the undecided customers into putting greater importance …