Last week I showed a clip from a show with the world famous sales guru, Tom Hopkins. He answered the question “When do you close a sale?“. The clip was such a hit, I am going to use another clip from the show of Tom answering the question, “HOW do you close a sale?“.
“The Reticular Activating System” is a part of your brain that filters out what you don’t think is relevant and filters in what you do think is relevant. When you are hungry, it is responsible for making you notice the different restaurants you pass on the road that usually don’t get a second glance.