Feb. 16th, 2017 – Market Research and Intelligence

Now that we’ve established some of the marketing options that are open to you and some of the big ideas to keep in mind throughout the marketing planning stage, it’s time to start looking at the current market. Sure, you could blindly create a marketing plan, throw it out there, and hope for the best, …

Feb. 9th, 2017 – Marketing – Big Ideas

A solid, effective marketing plan is one of the essential building blocks of a company. It’s easy to get caught up in the sales side of things. Sales is what brings the money in and keeps your doors open. “Nothing happens until something gets sold.” Well, marketing is how we find people to sell things …

Feb. 2nd, 2017 – 3 Bids in a Commercial Application

As we all know, the 3 Bids Objection is one of the most common objections we face. We’ve discussed this objection extensively throughout our training modules, our weekly training, and our weekly tips. Last week, we received a question asking about how to deal with 3 Bids in a commercial application. The truth is that …

Jan. 19th, 2017 – Going Beyond the Script

If you take a few minutes and look up “Sales Scripts” online, you’ll be able to find a plethora of them. Scripts are important because they act as a roadmap or a blueprint for keeping your sales conversation on track, but not every situation fits perfectly into a script. Sometimes, it’s necessary to go beyond …

Jan. 12th, 2017 – SEO Basics – Keywords

Imagine for a moment that you were just a normal homeowner and your AC broke down. How would you find a good contractor to take care of it? Would you go back through your direct mail looking for ads to find someone? In this age of technological advancement, the majority of people would look it …

Jan. 4th, 2017 – Tracking Cost Per Lead Through Your Website

Every business should be tracking their cost per lead. You need to know what your cost per lead per source is in order to gauge the effectiveness of your marketing investments. If you aren’t tracking this, you could be paying an immense amount of money on marketing plans and tools that aren’t producing results. You’re …

Dec. 29th, 2016 – Evaluating a Website Provider

A website is essential for almost any business regardless of what industry you’re in. When dealing with something that could possibly be seen by thousands of potential customers, you want to make sure you have the right people building it. So, how do you evaluate a potential web developer? How can you be sure that …

Dec. 22nd, 2016 – Service Agreement Marketing Strategy

The single greatest marketing strategy that you have is your Service Agreement platform. Of course, you still want to do the highest quality work possible for your customers, but a service agreement serves as a way to keep your customers connected to you. Without it, there’s not much of a reason for them to choose …

Dec. 8, 2016 – How to Set Goals with Gary Elekes

Setting goals is a vital part of any company’s success. Goals help you grow. Goals give you and your company something to strive for and work towards. The pursuit of goals forces us to constantly better ourselves in order to achieve them. But how do you choose which goals to set? What criteria can you …

Dec. 1st, 2016 – Gary Elekes: Running an Effective Meeting

Meetings fill and increasing number of hours in the workday. You have daily huddles, project meetings, managerial meetings, and any other types of meetings you can think of. So, it stands to reason that you should understand how to run an effective meeting. As you learn more and more about running an effective meeting, your …