We cannot stress enough just how powerful and important your reputation is for your business. Think about how many companies earned your business simply because they have a reputation for excellence. Now think of how many companies you passed up because they had a bad reputation. That’s the power of your reputation. It can literally be the deciding factor between getting a new client or not even being considered.
Reputation Management is the practice of actively shaping the public’s perception of your company, which most companies already do by building and developing their brand. However, they often only focus on building their offline reputation. With the internet becoming more and more relevant to business success, it is imperative that you do not neglect to manage your online reputation as well. This week, we’re joined by EGIA Faculty member, Andrew Allen, as he breaks down the basics of online reputation management.
Watch this week’s training to learn more about Online Reputation Management.